![]() ![]() This episode originally aired as part of HBR’s New World of Work video series in May 2022. In this episode, you’ll learn how Cirque approaches creative management AND the surprisingly important role that analyzing audience feedback plays in strategic decision making. Lamarre explains why creativity is at the forefront of Cirque’s business strategy. How does creativity figure in your business strategy? Today, we bring you a conversation with Daniel Lamarre, executive vice chairman of Cirque du Soleil – the circus and entertainment company. HANNAH BATES: Welcome to HBR On Strategy, case studies and conversations with the world’s top business and management experts, hand-selected to help you unlock new ways of doing business. Discover 100 years of Harvard Business Review articles, case studies, podcasts, and more at HBR.org.Find more episodes of The New World of Work on YouTube.Watch the original episode of The New World of Work: Cirque du Soleil’s Daniel Lamarre on How to Put Creativity at the Center of Your Strategy (May 2022).HBR On Strategy curates the best case studies and conversations with the world’s top business and management experts, to help you unlock new ways of doing business. Key topics include: creativity, strategy, brand management, risk management, art, innovation, brand values, experimentation, and media, entertainment, and professional sports. He tells Adi Ignatius, host of HBR’s The New World of Work video series, why it’s important to stay true to your brand while experimenting with creative new ideas and how Cirque constantly analyzes audience feedback to measure the success of new acts. “Creativity has to be at the forefront because if you don’t do that, then one day you will wake up and you will discover that your competitor has an edge on you,” says Cirque du Soleil executive vice chairman Daniel Lamarre. ![]()
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